UF ORDER OF OMEGA

Deleport is the brainchild of a thermal engineering and heat transfer firm, Darchem Engineering. Its big blue boxes include eutectic plates that maintain low temperatures, for frozen or chilled goods for up to 12 hours without any power. The cost will be £250 for each box, which is opened with a pin-numbered keypad.Deleport claims to have had "a nibble" of interest from Sainsbury's with Tesco its next target. Its aim is to sell 10,000 units in its first year.Full-frontal assault from Travelocity Are these the most irritating dot adverts currently running? The posters advertising Travelocity , the US-owned travel site certainly go for the full-frontal assault. One strapline reads: "In the great scheme of things, you're work is meaningless and you'll die having achieved relatively comparatively little....

You need a holiday." Another states: "Never forget, you are just a tiny cog in a huge relentless machine." Why would anyone choose to give custom to a company that has just called them a sad loser whose life and job are a waste of space?It is amusing that the ad agency responsible for this head-butting campaign is St Luke's, a touchy-feely, right-on, co-operatively owned agency where the staff are allowed to while away their working hours playing table football and shooting pool. St Luke's says the idea of the ads is to grab the attention of the busy underground traveller and get people thinking about the way they lead their lives. The germ of the idea came to the agency last summer when there was a lot of publicity surrounding the length of British working hours. One study showed 60 per cent of Britons fail to take their annual holiday allowance and receive no additional cash in return.St Luke's ("we actually work long hours but only through choice") claims consumers are supposed to take the aggressive tone with a pinch of salt. It also claims it has not received any complaints.Give it time.n.cope independent.co.uk.

If content, particularly the sticky variety, is king on the Web, those looking for the crown jewels might be severely disappointed. Two more content-based online propositions ran into trouble last week. If content, particularly the sticky variety, is king on the Web, those looking for the crown jewels might be severely disappointed. Two more content-based online propositions ran into trouble last week. eCountries, an online news, information and b2b marketplace targeted at companies looking to develop an international presence, came to an unsticky end after investors 3i, Elderstreet, and Pi Capital pulled out. Next to hit a brick wall was subscription-based technology news service the451 , which has cut 20 per cent of its workforce in a bid to reach profitability.Following the collapse of content-based sites such as TheStreet.co.uk, it seems making content pay, however hot it might be, has led to a lot of fingers getting burnt.

eCountries demonstrated a model that seemed to work, by bringing together users with common interests then adding a transactional element, but it has proved hard to get funding.Offering high-ticket items over the eCountries marketplace and quality content from a team of journalists headed up by Michael Elliot from Newsweek International, it seemed to be making the best of a content-based model. But with FT last week announcing plans to add new paid-for premium services to its existing free access, it's clear that new revenue streams aside from advertising are having to be explored by content sites.Lotto luck It's on wet winter days that you really want someone to tell you that you should never buy your National Lottery ticket before Thursday night because you have more chance of being knocked down and killed by a bus than winning if you buy it before then. Still, the internet comes to the rescue once again.Last week we had the news that French media giant Vivendi Universal had boosted its online gaming portfolio through the acquisition of Uproar for £96.6m in cash, incorporating into Flipside , Vivendi's games and entertainment website. Uproar operates family oriented games as well as a lottery website, not unlike French-based Bananalotto.co.uk and the recently launched Thedailydraw .Getminted has just decided to get in on the action, too, by replacing its weekly draw, based on the National Lottery, with a daily draw. It saw Bananalotto.co.uk receive £7.6m in second-round funding at the end of last year and wants to offer advertisers the sort of traffic a daily draw can generate.It is even promising the sort of jackpots you get in the US on sites such as Grab , which, according to research by Jupiter MMXI, leapt from being the 25th most popular site in the entertainment category to the third, thanks to a $1bn jackpot A jackpot that UK users found they couldn't enter. Some mugs are still getting the e-mails from the mailing list you had to join in order to find out that you couldn't enter.